In all likelihood, you will have seen the Old Spice Guy ad. Some of you may have studied It in some detail. Isaiah Mustafa has it all – romance, diamonds, yachts, horse-riding on the beach, muscles. If your man can’t look like him, at least he could smell like him if he stopped using those lady-scented body washes.
Here’s a reminder;
But did it work – did it sell more Old Spice? And has the company followed up on all the attention?